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Turning complicated ideas into clear concepts
We are a communications agency that specialises in Strategic Consulting. We work to foster an honest and quality business reputation. We successfully transmit the corporate story of companies to their stakeholders.
Letra A pluma
Crafters of communication
Our agency is a digital company which offers handcrafted solutions in which we integrate the versatility and scope of the digital ecosystem with the excellence, personalized approach and attention to detail used in the best traditional communication.
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We practice corporate activism
Without companies which are honest and of good quality, there is no economy, no jobs, no future. We strive to promote the business reputation that corresponds to our clients, to act as a dike against the widespread demagogic discourse that attempts to undermine private enterprise and denigrate its role as a catalyst for change and the only thing that guarantees the generation of wealth, employment and welfare.
We strive to promote the business reputation that corresponds to our clients, to act as a dike against the widespread demagogic discourse that attempts to undermine private enterprise and denigrate its role as a catalyst for change and the only thing that guarantees the generation of wealth, employment and welfare. Without companies which are honest and of good quality, there is no economy, no jobs, no future.
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Endorsed
by clients of the
IBEX35
The leading energy company in Spain, the leading Spanish bank, the leading technology company, the leading rental housing company and the leading hotel private equity fund. These are just a few examples of the quality and scale of clients in our portfolio.
For more than 15 years we have been establishing a close bond of trust and honesty between companies and their stakeholders, and promoting sustainable and high-quality relationships between companies and journalists, transmitting truthful, consistent and coherent information. Over the years, we have become a digital company which offers handcrafted solutions, because we combine agility with the most
XVAÑOS
and the best the digital ecosystem has to offer, with the care and attention to detail which is used in the best traditional communication. There is no formula for success, but we have the best ingredients to make it happen: excellence, commitment, empathy, flexibility, the ability to anticipate, rigour, loyalty, honesty... so here's to another 15 years at least!
Our ADN
We love our work and avoid mass communication; each client is unique. Reason and passion are part of our DNA: we are as passionate as we are strategical. Our business strategy is underpinned by ESG criteria through our social, environmental and governance commitment. Excellence, credibility, responsibility, flexibility, rigour, empathy and creativity are part of our essence.
We love our work and avoid mass communication; each client is unique. Reason and passion are part of our DNA: we are as passionate as we are strategical. Thanks to our flexibility and empathy, we are not just a supplier, but an ally

Supported by our expertise and ability to anticipate, what motivates us is the success in our results

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More than a supplier, we are your PARTNER
We become an extension of the communication and management teams we work with. Thanks to the highly sophisticated services we provide and knowing our clients,we are the best partner one could have.
1.
External communications
2.
Internal communications
3.
Crisis communication
4.
Media Intelligence
5.
Training

Strategic communication

1.
External communications
2.
Internal communications
3.
Crisis communication
4.
Media Intelligence
5.
Training

External communications

External
communications

We understand External Communication as a custodian of a company's reputation. In an increasingly complex environment, we support companies in their transformation process and develop a coherent and authentic corporate story which conveys the corporate purpose of organisations in an honest and credible way. Our services

Strategic Communications Consulting

Communication planning and strategies

Definition of corporate storytelling

Media management

Dialogue with groups of interest

Face-to-face actions with the media

Corporate, financial, product communication...

Advice on the communication of financial transactions and stock market flotation

Social Media Strategy

PR/Public Relations

Internal coomunications

Internal
coomunications

For us, Internal Communication becomes the guarantor of corporate culture and its main task is to align professionals with the company's purpose. Because we believe that the relationship with internal audiences should one which is as two-way, strategic, coherent and technologically advanced as it is a human relationship. Our services

Design and execution of Internal Communication plans

Strategy on content and campaign planning

Employer Branding

Employee Experience

Study and defining of teams

Transition management and digitalisation

Corporate events

Knowledge management

Crisis communication

Crisis
communication

Hiding is not an option. No company is safe from a reputation crisis. The ability to anticipate and react with agility, determination and honesty are the best weapons to combat it. We offer a comprehensive vision that allows us to adopt the right strategy to channel adverse situations and minimise their impact. Our services

Personalized communication strategy

Action protocol

Crisis manual

Social network strategy

Media impact analysis

Public Affairs

Media Intelligence

Media
Intelligence

Pioneering and exclusive service for large corporations and IBEX 35 companies that we have been offering with great flexibility, commitment and proven success for more than 14 years, to analyse, inform management and contextualise the information published about the company in the media and social networks. Our services

Media and social media impact analysis

Qualitative and quantitative reports

Analysis of brand sentiment on social networks

Differentiating measurement, reflection and interpretation service

Training

Training

We design exclusive courses tailored to the needs of each company, both for managers and for professionals in the communications department. We have been part of the trainers panel of various media, business schools and IBEX 35 companies. Our services

Storytelling for content and multimedia

Internal and external communications

Style guide, drafting of texts and internal documents

Training of spokespersons and communication mentors

Neurolinguistics

Our
team

Maria_Irazusta

María Irazusta

Founder and CEO

This year we're coming of age! I am experiencing the 18th anniversary of Irazusta Comunicación as if I had won the lottery, in a business context where approximately 95% of companies do not survive for more than 10 years. The greatest risk I ever took was more than five years ago, when I voluntarily resigned from a management position that provided me with a good salary and a high degree of job security, in order to pursue my vocation as an entrepreneur. Currently, this project has grown into a company that is a benchmark in strategic communication, whose main mission is to practice corporate activism and watch over our clients’ reputation. Because without companies which are honest and of good quality, there is no economy, no jobs, no future. The intangible value of Irazusta Comunicación is made up of an excellent, solid and unique melting pot, an alloy of skills, attitudes and values shared by a unique team with high technical and interpersonal skills. The road we have travelled has been built with the rigour and precision of a master watchmaker and with the passion of someone who is coming of age and wants to take on the world. There is no formula for success, but we possess the best ingredients to make it happen: excellence, perseverance, empathy, flexibility, ability to anticipate, rigour, loyalty, honesty... And although it has required long and great efforts, we were born lucky when we started our project as the press office for two real estate companies to which, just one month later, we added an IBEX 35 company to our portfolio. After these beginnings, many leading companies in their sectors have come to trust us for their needs: the leading energy company in Spain, the leading Spanish bank, the leading Spanish technology company, the leading rental housing company and the leading hotel equity fund are just a few examples of the quality and scale of clients in our portfolio. We started as a small communications agency - with two people working - specialising in offline media, and we have become a multichannel communications company with around twenty outstanding professionals from different multilingual communications disciplines, offering pioneering and highly exclusive services such as training and Media Intelligence (focused on IBEX 35 companies). We are a company in constant evolution, very different from 18 years ago, but we have kept our strategic, analytical and value-based essence intact. We've become a digital company which offers handcrafted solutions, because we combine the agility, and the best the digital ecosystem has to offer, with the care and attention to detail which is used in the best traditional communication. ¡Here's to another 18 years, at least!

María Irazusta Founder and CEO, holds a degree in Media Studies (Journalism) from IESE and completed a Program for Management Development. She has a well-rounded professional profile that closes the circle of communication: she has worked as a journalist in different media, has been a company director and, with all the expertise she has acquired, created her own communication agency. Among the media in which she has worked, she has worked for the newspaper El Mundo, where she was head of Business, and the economic magazine Mercado (Grupo Prisa), where she was editor and head of Business. She has also developed her career in other economics newspapers, such as Dinero, and in radio news. In the field of corporate communications, she has been Director of Marketing and Communications for various companies, including the Vallehermoso Group (now Sacyr Vallehermoso), a member of the IBEX 35. Before setting up her own company, she also worked in communications for BBVA, Endesa, Correos [postal services], etc.

We are our clients’ reputation guardians; for this reason, we work for companies that are honest and high-quality. Because without honest andhigh-quality companies, there is no economy, there are no jobs, there is no future.

Our team

A unique team with high technical, strategic and interprersonal skills. Excellent multilingual professionals from different disciplines and facets of the communications sector.

María Aleksandrova

Assistant
Director

To dispel any doubts that my surname may raise, my tortilla and gazpacho are delicious. Besides cooking, I have a degree in Audiovisual Communication and I like administration, my main task at the Agency. Warmly welcomed by the Irazusta family, hunger and the desire to eat came together: for me it is an exquisite personal and professional experience, as well as a great pleasure, to have the great opportunity to work with the best in this profession.

Jordi_bernal
Jordi_bernal
Jordi_bernal
Jordi_bernal
Jordi_bernal
Jordi_bernal
Jordi_bernal
Jordi_bernal
Jordi_bernal
Jordi_bernal
Jordi_bernal
Jordi_bernal
Irene_Reta
Víctor Garcés
Laura Morales
Ángela Sánchez
Macarena Guerrero
José Fernández

Our
team

Maria_Irazusta

María Irazusta

Founder and CEO

This year we're coming of age! I am experiencing the 18th anniversary of Irazusta Comunicación as if I had won the lottery, in a business context where approximately 95% of companies do not survive for more than 10 years.

The greatest risk I ever took was more than five years ago, when I voluntarily resigned from a management position that provided me with a good salary and a high degree of job security, in order to pursue my vocation as an entrepreneur. Currently, this project has grown into a company that is a benchmark in strategic communication, whose main mission is to practice corporate activism and watch over our clients’ reputation. Because without companies which are honest and of good quality, there is no economy, no jobs, no future.

The intangible value of Irazusta Comunicación is made up of an excellent, solid and unique melting pot, an alloy of skills, attitudes and values shared by a unique team with high technical and interpersonal skills. The road we have travelled has been built with the rigour and precision of a master watchmaker and with the passion of someone who is coming of age and wants to take on the world. There is no formula for success, but we possess the best ingredients to make it happen: excellence, perseverance, empathy, flexibility, ability to anticipate, rigour, loyalty, honesty...

And although it has required long and great efforts, we were born lucky when we started our project as the press office for two real estate companies to which, just one month later, we added an IBEX 35 company to our portfolio. After these beginnings, many leading companies in their sectors have come to trust us for their needs: the leading energy company in Spain, the leading Spanish bank, the leading Spanish technology company, the leading rental housing company and the leading hotel equity fund are just a few examples of the quality and scale of clients in our portfolio. We started as a small communications agency - with two people working - specialising in offline media, and we have become a multichannel communications company with around twenty outstanding professionals from different multilingual communications disciplines, offering pioneering and highly exclusive services such as training and Media Intelligence (focused on IBEX 35 companies).

We are a company in constant evolution, very different from 18 years ago, but we have kept our strategic, analytical and value-based essence intact. We've become a digital company which offers handcrafted solutions, because we combine the agility, and the best the digital ecosystem has to offer, with the care and attention to detail which is used in the best traditional communication.

Here's to another 18 years, at least!

María Irazusta

Founder and CEO, holds a degree in Media Studies (Journalism) from IESE and completed a Program for Management Development. She has a well-rounded professional profile that closes the circle of communication: she has worked as a journalist in different media, has been a company director and, with all the expertise she has acquired, created her own communication agency.

Among the media in which she has worked, she has worked for the newspaper El Mundo, where she was head of Business, and the economic magazine Mercado (Grupo Prisa), where she was editor and head of Business. She has also developed her career in other economics newspapers, such as Dinero, and in radio news. In the field of corporate communications, she has been Director of Marketing and Communications for various companies, including the Vallehermoso Group (now Sacyr Vallehermoso), a member of the IBEX 35. Before setting up her own company, she also worked in communications for BBVA, Endesa, Correos [postal services], etc.

We are our clients’ reputation guardians; for this reason, we work for companies that are honest and high-quality. Because without honest andhigh-quality companies, there is no economy, there are no jobs, there is no future.

A unique team with high technical, strategic and interprersonal skills. Excellent multilingual professionals from different disciplines and facets of the communications sector.

To dispel any doubts that my surname may raise, my tortilla and gazpacho are delicious. Besides cooking, I have a degree in Audiovisual Communication and I like administration, my main task at the Agency. Warmly welcomed by the Irazusta family, hunger and the desire to eat came together: for me it is an exquisite personal and professional experience, as well as a great pleasure, to have the great opportunity to work with the best in this profession.

María
Aleksandrova

ASSISTANT
DIRECTOR

A journalist and a jolly good sport. Faithful believer that good communication is the solution to most of the problems we face in our lives and a great help in everything else. After working for almost two decades (it surprises even me when I read this) in the financial world, I decided to refocus my professional career on the world of communications, with the enormous good fortune of finding a place where I am happy.

Alberto
Rodríguez

DEPUTY DIRECTOR

I think I’m creative because I hate being boring and being bored. I don't like questions like "Do you prefer animals or people?" I don't like dichotomies and I don't know what to do with big collective nouns, but yes, to share a home with, I prefer domestic animals of my species with whom I can go to the cinema, to a concert, share a good meal, laugh or argue. I believe in the magic of the word, and practice verbal white magic.

Nacho
Miquel

ACCOUNT
DIRECTOR

Music lover, passionate about gardening and gastronomy. I use reading, ceramics and the mountains as pills of distraction and therapeutic leisure. A journalist by training, I have always been obsessed with spelling and good use of language and have had an admiration of great communicators. I love being part of a company and a team of people who stand out for offering unique solutions and total dedication to their clients.

Marta
Martínez

ANALYST
TEAM COORDINATOR

From a very early age I knew what I wanted to be in life: a journalist. I graduated from Journalism at the Complutense University. I took my first steps at ABC and Radio Nacional. After working in other media, I arrived at the El Mundo newspaper and there I coordinated the Theatre, Dance, Classical Music and Opera sections, which have always been great passions of mine and to which I dedicate my free time. Then I made the leap to business communication in lifestyle, to later join Irazusta Comunicación where I have been able to complete my career path working for clients such as Repsol and CaixaBank.

Natalia
Lago

ANALYST
TEAM COORDINATOR

It has been more than 15 years since communication crossed my path, and what a coincidence! I will always remember that day, but that's a long story I can tell you over coffee. Áll this time I have been able to grow and make a living from a profession that I am passionate about in all its aspects, although my favourite one, and the one I enjoy the most, is Corporate Communication. A hardcore rocker, I didn't come here to make friends, but you know you can always count on me.

Noemí
Sánchez

SENIOR
CONSULTANT

After many years in the working world, I can now proudly say that I combine experience and knowledge in the area of communication with the desire to continue learning and discovering new ways to improve my skills. Honest, responsible, able to organise work and easy to work with. I am also committed and, thanks to motherhood, very patient.

Gema
Alcojor

SENIOR
CONSULTANT

I came to journalism by vocation and specialized in economics and markets thanks to the fact that I never say no to a challenge. After more than 15 years in writing, my best master's degree has been linking historical moments, from Lehman, Brexit, to the market collapse due to the pandemic. Professionally, I have grown and seen El Confidencial grow before taking the leap to the other side to pour all my experience into corporate communication.

María
Igartua

SENIOR
CONSULTANT

Trained journalist specialising in discourse and communication. I am passionate about the north of Spain, pop songs from the late 90s and all languages, as well as travelling the world and getting to know new cultures. I consider myself a curious person, committed and willing to learn anything.

Germán
Rodrigo

SENIOR
CONSULTANT

With a degree in Journalism, my work has always been linked to communication in all its forms. In my native sunny Almería I worked in newspapers and agencies, and under the grey skies of London I developed corporate and institutional information. My prodigious decade in the UK led me to work at the United Nations, where I learned more about International Relations, which is my other academic specialisation and one of my passions.

Alba
Ferri

SENIOR CONSULTANT

Born in Madrid and an enthusiast of communication in all its forms, journalism has been the tool that has allowed me to live in my own way, learning something new every day. After working in corporate, institutional and marketing communication, I landed in the Irazusta Comunicación team to face a new professional challenge in networks. A fashion, music and gastronomy lover and addicted to travelling the world non-stop, reading everything I can along the way.

Raquel
Jiménez

SENIOR
CONSULTANT

I am the granddaughter of Vicente Blasco Ibáñez. With such a lineage it is easy to imagine that an early journalistic vocation was born in me. Well, that's not really the case. My vocation was not the fruit of my ancestor with an illustrious name and surname, because my grandfather wrote in iron and moulded with fire, but he was not the famous writer, a figure that has always accompanied me. The rest can be summed up as a lifetime dedicated to media and, later, to digital communication.

Noelia
Blasco

SENIOR
CONSULTANT

I can trace my first interest in communication back to dozens of Muy Interesante Junior magazines... which still pile up in my father´s' attic. I came to Madrid to study - with a break in England - and I stayed here. After dabbling in media, I landed at Irazusta, where I continue to grow as a professional. My strength? Flexibility. My weakness? A plane ticket or a few pints with friends.

Irene
Reta

SENIOR CONSULTANT

Driven by a passion for strategic communication and storytelling, I bring creativity and dedication to every project. My love for nature, music, and travel has taken me to live in places like Australia, Ireland, and Kenya, enriching my experiences and broadening my perspectives. With a bachelor's degree in Advertising and Public Relations, a master's in Sustainability, and a background in corporate communication, I'm grateful to be part of Irazusta Comunicación and eager to continue learning every day.

Laura
Morales

CONSULTANT

Passionate about marketing, communication and 'good work'. With a degree in Humanities and Journalism from the Pompeu Fabra University, as a journalist I have worked in radio and communication companies. I am a Madrilenian by adoption but with a Mediterranean heart. I specialize in putting myself in the other person's shoes. I love watching movies on the big screen and not missing any exhibition.

Ángela
Sánchez

Senior Consultant

A journalist from Madrid, I have a deep passion and vocation for communication and its power to connect people. With a positive attitude towards challenges, I am motivated to develop strategies that convey authentic and effective messages. I enjoy sports such as horseback riding, volleyball, and skiing, which help me stay active and enjoy every moment of my life. Fashion and gastronomy are also significant aspects of my daily routine.

Macarena
Guerrero

Consultant

Passionate about communication and marketing in all its forms. I am a frustrated footballer turned into a tireless worker. I have been lucky enough to travel half around the world, but I have not yet seen any sunset as beautiful as those in my homeland, Cantabria. When I'm not playing sports, you can see me with a crime or travel novel in my hand or enjoying myself on a terrace. I drink too much coffee, but there is only one life.

José
Fernández

Consultant

Graduated in Journalism because football didn't treat me well. I'm from Madrid, but if you can't find me, I'm probably in Málaga. I clear my mind at the gym, learned to channel my emotions by playing paddle tennis with my friends, and I relax listening to Hans Zimmer. After two wonderful experiences in sports media, I landed at Repsol and was fortunate to meet those who are now my colleagues at Irazusta. Their dedication and relentless pursuit of perfection made me fall in love with the way this agency works. I want to continue developing my career in strategic consulting, and there is no better place to do it.

Víctor
Garcés

CONSULTANT

We are
authors

We have published two books with the publishing house Espasa which, in addition to being a great success in sales, are required reading in different universities such as the Faculty of Journalism at the Complutense University.

As the title implies, this is not just another boring spelling and grammar manual. Las 101 cagadas del español [101 Spanish language blunders] is an entertaining bestiary of linguistic outrages, written by a group of journalists who have come to the rescue of our battered language. A didactic, entertaining and ironic work that points out the most frequent errors in our language, the mutable nature of language, and provides some keys (and other curiosities) to relearning Spanish. Planeta editorial.
See Booktrailer
Purchase here

Eso lo será tu madre [Life isn't easy, but your mother is] is an alternative bible of insults, written without mincing words. This is not a mere compendium of swear words, nor is it a scholarly essay on insult, but an amusing and didactic work based on the conviction that insult is the closest thing to a growl we have left of our animal nature. This work unpacks the whole verbal and gestural strategy of offence, an unacknowledged part of rhetoric that, paradoxically, has its roots in our reptilian brain, the oldest part of all. Planeta editorial.
See Booktrailer
Purchase here

As digital handcrafters of Communication we are launching our new Visual Communication service. You won't find "template" graphic design here, but art at the service of communication. The art direction of our work has been recognized by the SND awards, the Pulitzers of press design.

Visual communication

Company image

Graphic design for companies

Branding

Art Director

Book covers

Layout

Photography

Computer graphics

Illustration

Logos

Web pages

Magazine covers

logo_izarusta

PLAZA DE ESPAÑA 18

TORRE DE MADRID

28008 MADRID ESPAÑA

+34 91 563 41 79

contacto@irazustacomunicacion.com

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